Someplace Different Caddo Lake |
Years ago when we moved from the Bronx to the small town of Winsted, CT, my mother says that in order to make friends, I would offer them an Oreo cookie. I spoke limited amounts of English but I overcame that handicap with my bag of cookies. It seems that cookies were a universal language that most in my neighborhood understood.
It was a life lesson, I never forgot through out my sales and business career. If you want someone to listen to you and you don't speak their language, it helps to have a cookie. I mean why should someone want to listen to you, if you have nothing to offer?
Now of course, I didn't spend most of my adult life with a pocket full of cookies. I learned that a cookie could also be differentiating yourself by what you know. I chose to become an interesting person. I morphed myself into the cookie. All I did was put myself in the shoes of my customer. Why should they want to meet with you? I gave myself permission to be the person I am today, cookies and all.
No comments:
Post a Comment
Please feel free to comment.